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Swish Headquarters Moves to Miami: Will Our CEO Survive the Transition Back to the USA?

Generalswishreboot@solomongiles.comComment

Not going to take it too seriously! So I am light, basically empty actually at the moment. Or at least my apartment and my social calendar are, having literally gotten off the plane to Miami from Playa del Carmen this Monday with my whole life in nothing but three suitcases (and one was my Biomat, so really two suitcases if you want to split hairs). I thought that moving to Miami, back to my birth country, would be a piece of cake. After all I am deep down American somewhere in there. But I have to admit this transition is kicking my bum. Wow, America, when did you get so big? Swish is an American company, with our proclaimed headquarters in Chicago, IL where we are incorporated (and where us Swish ladies are originally from), but I myself have not lived in the US in over a decade. But I still thought coming back would be one of the easiest transitions I have done when compared to my nomad on steroids diving instructing years. I would cross continents without blinking an eye, waltz up barefoot to one dive shop after another and never worry at all it might not work out. So why such the hard transition now to Miami? Have I spent too long outside the US, country of capitalism at its best and our largest Swish market? I am here as Miami is a huge market for us here at Swish (if you want to carry Swish in your store or be a Swish rep, write me below pretty pretty please, and maybe meet me for a tea....and be my friend.....). We are expanding into retail, but as I sit here typing this on my mattress on the floor as I forgot how expensive it is to live here in the land of plenty so I will have no furniture for the foreseeable future (and I count myself lucky with a mattress, before it was an air mattress), I am worried perhaps too many years spent floating on a paddle board in the middle of the ocean has left me unprepared to navigate my own home country.

Bed is all I got!!!

Case in point, socially I have no idea what is going on. A dear friend of mine back in Playa del Carmen mentioned I should try Tinder, a new networking/dating app you can download to potentially meet people. I am indeed giving it a go in the spirit of getting myself out of my empty apartment and to put some outings on my calendar, but I think more research is needed before releasing myself back out there. For example, on a Tinder meet up last week, my new friend asked me if I like the Heat, as in the Miami Heat a basketball team which I later googled, to which I asked “the sun?". Needless to say, I was mortified. I also used liquid dish washer detergent in my dish washer which I also had to have my neighbor show my how to use so it did not blow up my apartment, it can blow up right?

When in doubt, I hit the beach which looks a lot like my Mayan Riviera so Marley and I feel at home. If you are here in Miami, come find and talk to me, I am the one doing crazy inversions in my Swish bikini with Marley our Swish mascot mini Schnauzer. So will this Swish mermaid survive in the urban jungle of Miami? Please stay tuned, even if rocky I predict my transition will at least be humorous.

Come find us!

On a more serious note, we are indeed expanding into retail, if you or someone is interested in becoming a Dealer or Sales Rep, please shoot us an email: chelsea@swishsuits.com.

Still gorgeous beach!