Swish Suits

Eco. Technical. Apparel for women in the water

Aquatic Fashion Inspires the Runway

General, Sexy and Fashionswishreboot@solomongiles.comComment

Where do you see aquatic fashion heading? We are always inspired by fashion, and in turn have seen wetsuit inspired fashion hitting the runways over the past three years. Could it be that everyone is on board with making aquatic sports chic? Aquatic Fashion in Marie Claire

This blog is coming to you from a cafe in Playa del Carmen. I am sitting here enjoying a coffee and people-watching while I work. Playa is still a mecca for its beaches and aquatic sports, but over the years it has grown into quite a cosmopolitan little city.  This has created a unique sense of fashion that embraces all things aquatic but transforms them into cosmopolitan style. Just sitting here right now, I see a group of divers in wetsuits, some fashionistas headed to the beach, and ladies lunching at the restaurant across from me.

Aquatic inspired fashion takes place globally in places such as St. Tropez, the French and Italian Rivieras, Ibiza, Miami, Rio de Janerio, the Maldives, etc.  There is something so chic about the ocean. Everyone wants to be the glowing girl who has just finished doing something badass in the water and is now whisking off into the decadent night.

We love fashion here at Swish Suits. Our suits were designed to look effortlessly chic and make women feel as amazing as they are in such a beautiful place: the water.  As such, fashion has inspired the look of our wetsuits.

chelsea and victoria berg

Since fashion inspired our wetsuits, it got me to thinking about wetsuit inspired fashion.  So here is a rundown of collections, photo shoots, and ad campaigns that have inspired our aquatic fashion or that we just find really cool!

1) Herve Leger Fall 2010

Herve Leger is most known for infamizing the bandage dress.  His fall 2010 collection is time travel cool and while we still see the bandage dress, our favorite pieces were the seemingly scuba inspired tops and pants, which embody the vision of a futuristic underwater warrior women.

Herve Leger fashion

2) Gucci's Spring/Summer 2010 Ad Campaign

This ad campaign by Gucci was one of our favorites of the season. It was shot by Mert Alas and Marcus Piggot in Palm Springs.  The sleek black lines and bondage like wrap details of this collection made the streamlined detailing similar to that of a scuba suit. We found the change welcome after spring/summer 2009's ornate themes. Aquatic fashion's so Gucci mate.

gucci spring summer 2010 ad campaign

3) Vogue June 2010, Blake Lively Surf Inspired Shoot

Nobody does the chic California beach girl look as well as Blake Lively. It is not hard to imagine her surfing all day, storing her surfboard in her jeep, throwing on a fabulous outfit and heels, and shimmying into the night. While this probably does not happen, Mario Testino made us believe that it does, everyday.  True fashion is about creating a livable fantasy. Our favorite shot was that of Lively in Gucci's ribbed jacket and shorts with surf god Rob Machodo in the background.

blake lively vogue june 2010 05 resized 600

4) Bottega Veneta Resort Line 2011

The resort line for 2011 screams luxury get away to us. From sexy yet functional swimsuits, to one piece jumpers that can be put on in a hurry after the beach, to color blocked tops that bring back the vintage wetsuit feel, this line was a complete collection for a stunning getaway!

botega resort linebotega resort line

5)Ella Kandyba Velvet July 2010 editorial shoot

Completely changing public opinion on scuba fashion, nobody brought streamlined sexy quite as hard as Velvet's editorial shoot.

Ella Kandyba Velvet July 2010 editorial shoot

Wow, wetsuits are truly becoming inspiration to most of the major fashion houses.  What are your predictions of where wetsuit fashion aquatic and otherwise is headed? Let us know.

Ok, I am headed to my closet to go play dress up. Where am I going? hmm. . . diving, the beach, a restaurant? Who knows, but it all the same style. . . lifestyle that is.

Victoria reading up on aquatic fashion